PHASE I
Richer Poorer hired us to cast and shoot portraits of 20 "Honest Hustlers" wearing Richer Poorer T-Shirts in Vancouver, BC. The images were used to launch the new colors of their shirts online and on their social channels.
PHASE II
We were commissioned by Richer Poorer to source locals actively pursuing their passions in Portland, OR. We documented a "day in the the life" of each subject at a location that was significant to them. The images were used for the launch of Richer Poorer's line of colored tees and promoted online through the #honesthustle and #inmytee tags.
